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Strangers have produced a curious situation, where, according to Willie Walsh, British Airways, Executive Director, patterns can be reluctant to trust data from their own businesses. Recent travels in Europe, the India and the Caribbean, Walsh has found a business leaders that "almost unanimously say they have data that show things are improving." But while they moderate their comments with "but"... the data support the growth and investment. But unlike in the past, when managers would have been about what they see, they are retained. "Danger, if it exercises is we will have another recession."

Airlines are traditionally first incoming and outgoing data Walsh and recessions - point of recovery. First class and business travel has rebounded, place 4 3pc last month, while air freight volumes are above the levels above.Both are "good barometer of international trade".Aussi with more travel Walsh is pleased to risk by adding two Boeing more Boeing BA network.

Ian Cheshire, data are in the kitchen and bathrooms bains.Le pattern of Kingfisher B & Q-owner sees stories of recovery - but no real confidence."If you look for a year, is somewhat better.We are certainly passed the lowest point on the curve of consumer confidence, but I'm not sure that we do anything else than to see born along."

He prefers to "clear" in the "best" - echoing the comments made by the incumbent Sir Stuart Rose, marks and Spencer, who believes the Chancellor George Osborne cuts gave the "clarity".Dit Cheshire consumer: "people are starting to engage with the reality that the first half of next year will be very difficult, but we remain hope for recovery in the second."

It is still facing a "risk-aversion" - signals explain - consumer tale coming around to the purchase of "large items such as bathrooms and kitchens." "You can see more delayed purchases or people much more time to decide when they get a quote if we actually place an order".

He believes the austerity cuts will also herald a "sharper distinction" in the habits of expenditures "public and private sector employees.

For Keith Ludeman the soon to leave Chief Executive bus and approved group, which is a regional twist on the recovery of rails."Southeast entered into recession in 2008 and now comes out." But regions such as the Northeast, which are much more dependent on public sector jobs take longer. ?

Alan Parker, Chief Executive of Whitbread, says: "I believe that the reality of the decline in employment has not really been still." If there is nothing like the 500 000 should be pessimism that he est.Je think that most people think Sir Humphrey will defend you and there will be loss of job or that they will be distributed over several years.?

It considers that the private sector is able to "pick a part of the soft, not all", raising a question mark on sustainable development of the recovery. As a result of BA Walsh, however, all Whitbread data sees inspires optimism. Parker bowed week last with better than expected quarterly results showing the 10 1pc growth in sales at the Premier Inn budget hotels, a 8 5pc at Costa coffee and 4 5pc in pub restaurants. ""We certainly not see no signs of double dipping," he said. "We continue to grow strongly." But we are in the value of money, the age of the austerity is our time.

It can say about McDonalds, who last week turned in his 18th consecutive quarter of growth of UK enlisting.8, UK Chief Jill McDonald is under no illusion that "it will be difficult, believing the cuts will spending"slow recovery. "

She said McDonald has "momentum because that we have invested in the company and adapted to the evolution of the behaviours of consumers." People have stopped spending, but they are very careful how they spend.They will simply step after the cheapest option, but what they consider as a value. ?

Ralph Topping, CEO of William Hill, is down more than most. ""I think we're a period throbs with unemployment and I do not think that full history will emerge in the next spring," he said. "I lie to read how the private sector will find slack from the public sector."I think it's the twaddle.Step we employ many rubber stampers and pen pushers.?

As a bookmaker company filling "" depends on money, human work him'."He says that clients "" will always be a bet, just moins.Pensez someone on an average of 24 000 ￡-25_000_￡ it did not have an increase in salary during two ans.Heures wife were coupés.Le cost of living is still rising. until human work feels more confident in life, we see a real recovery. ""

Sir Martin Sorrell, the boss group advertising WPP, questioning the reliability of the data of backward-looking. ""Results in the rearview mirror will continue to be strong," he says. "Our rate of organic growth in the third quarter will be stronger for 10 years."Yet, he said:" there is uncertainty over now than last year, particularly in the United States ".

Cosby was another line for these moments of half-full glass. "To succeed, your desire for success must be greater than your fear of failure, "he said fleet seems so much easier, however, that it is."

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