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Buyer of media that ZenithOptimedia said advertisers are concerned that Government spending cuts will slow down consumer demand.

The advertising market forecaster says that UK ad spend will increase by 4 5pc to upgrade its forecast of July 2010 2 9pc growth this year.

However, he said that there is a significant slowdown in growth next year.

'2011 is unlikely to be so strong that advertisers are concerned that reductions in government spending will dampen demand of the consumers [2010]."He expected that total spend in 2010 will be ￡ 11 29bn and. 58bn ￡ 11 in 2011," said a spokesman for Zenith, belonging to the giant Publicis advertising.

The internet is UK ad spend growth with increasing 6 5pc advertising platform to ￡ 3 21bn in 5 9pc 2010 and another in 2011 to ￡ 3 39bn.

Zenith has stated that the TV advertising market was supported in 2010, and it expects increase of 11 4pc to. ￡ 3, led by food and retail sale 18bn.

Media buyer has added that the motoring industry and finance began to return to UK television.Both television and radio ad spend is expected to increase from 3pc in 2011.

Globally, has been strong led to upgrade advertising worldwide for 2010 to 4 unexpected 3.5pc.Il 8pc provides global ad spend in 2011 will increase by 4 6pc.

Advertising has declined as a proportion of global GDP by 0 88pc 0 75pc in 2007.

"We do not expect this percentage to increase while the debt, unemployment and austerity threaten recovery," said Zenith, adding expected 2012 will be the strongest year pospect further growth of the 6pc with global growth of 5 4pc as advertisers regain confidence.

Television and the internet have done well in slowdown internationally and is expected to win a share in a recovery, Zenith said.

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