A deafening silence of Roll-Royce
The British manufacturing success should beware that the silence on important security issues is not a communication strategy. This is a suicide note.
Last week, value of the action of the company began tumbling after one of its engines on a Qantas Airbus A380 detonated in the air.Jeudi.Le Friday, another problem with a Rolls Royce - engine a different mark mounted on a Qantas Boeing 747 - forced the pilot to make an emergency landing at the airport of Singapore.
Qantas CEO what alan Joyce focused question at the door of Rolls-Royce, stating the cause of these events is "sensitive" and likely to be in the design of engines.
Then comes the news today that Pratt & Whitney, American Society of jet engine, has filed a lawsuit against allegations of infringement of a brevet.Il Rolls-Royce is a counter punch in a spat long legal race between the two companies.
We have heard so far Rolls Royce is silence.Leur argument is that it is "too soon" make no substantive comment on the question of the engines.
On the battle of Pratt & Whitney, Bloomberg reported yesterday: "a Rolls-Royce spokesman refused to comment.
Hard won reputation can be destroyed very quickly, such as BP at its own expense.
Hope that Sir John Rose, Rolls-Royce, outgoing Director General does not allow a lack of openness to muddy the end of its very good story this British leader company.
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