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Regulators are investigating whether Google intentionally lowered the classification of its rivals in its search results. Google has denied all the allegations.

"The European Commission has decided to initiate an antitrust investigation into allegations that Google has abused a dominant position in the search online", stated the EU Executive.

Regulators are investigating whether Google intentionally lowered the classification of its rivals in its search results.If found guilty Google could be fined up to 10pc of its annual revenues of $23. 6bn.

In February, The Daily Telegraph revealed that three companies research small had filed complaints with the Commission.Foundem, a British Columbia Colombia and ejustice.fr price comparison site, French legal search engine, complained that Google had deliberately demoted for their websites in its ranking search results.

Ciao!, a German online shopping portal owned by Microsoft Bing!, it is also lamented how Google sells ads.

The Commission stated that it was investigating complaints of rivals "alleged adverse treatment of their services in the results of research not paid and sponsored by Google coupled to a preferential placement of Google services".

Shivaun Raff, CEO of Foundem, stated: "[Google] rotates a facially neutral an incredibly powerful marketing channel of their own search engine."

Google has denied all the allegations.

"Since we started at Google, we have worked hard to do the right thing by our users and our industry - ensure that ads are always clearly marked, making it easy for users and advertisers to take their data with them when they services and invest massively in open source,"Google said in a statement."projects".

"But there will always be room for improvement, and if we are going to work with the Commission to respond to concerns."

While the Commission could fine Google until $2, a fine of this size is probable.Son large anti-competitive fine has €1. 06bn (￡ 930 m) levied against Intel in 2009.

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