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However, I can well see work niche though consumer - ByBoxes delivery stations. It will be useful for small items easily transported on a route of train home. But even which does not give much of a benefit have the item delivered to the client from the Home Office.

ByBox should consumer research to try to understand the needs of the customer delivery and only these customer needs are willing to pay, even if retailers subsidize costs livraison.Je think ByBox will find that they should just focus on making their big B2B business as useful as possible.

Peter, CEO, peninsula

When a company tries to discover what the consumer wants and the processes they should consider in deciding to use a product or service over another, should define its client strategy. Only by understanding the consumer can business owners to advance their marketing strategy.

Most of the marketing strategies that begin with an idea, then gradually move into a series of stages of development.Stuart must first identify that consumers would use its service on another. Test environment in the boxes are will be a factor influen?ant.Cela him help boost sales and to determine, for example what is the age range within a geographical area and who is most likely to use the service.

Any company must have in place effective marketing strategy to obtain the product or service in the hands of the consommateurs.Stuart should seek proven marketing techniques may be from an established supplier.By marketing through the right distribution channels, advertising and promotions will hit the target market.

Cost of product development must be taken into account, giving a realistic idea of charging the consumer and the location where to put the margins.The objectives of the company must also contain an analysis of the lifecycle of their products, the introduction, development and growth prévue.Nouveaux competing delivery inevitably come on the market, ByBox can constantly consult its position and extending the life cycle can mean taking account of new products and services.

Stuart Miller should reflect on what it is and how it currently silver it seems to be qualified distribution and to present, estimable, ￡ 1 society.5 m, a profit of the year mainly earned by providing a service to the rear of its distribution network.

Matthew Riley, Chief Executive, Daisy Group Plc

I understand need for Miller to exorcise the daemon of the consumer, but believe that he himself is setting for a fall if this is the main engine.With a growth of 30 million pounds at 50 m ￡ potential left in the B2B supply chain I fear that taking his eye off the coast of this ball and conclude tried, tested and historically has no water may not be the right decision at this stage and could dilute current ByBox brand success.

Daisy business model is based on business-to-business marketplace and was born of a niche I spotted in the sector of small and medium-sized enterprises.

My original vision of the business has naturally molded and changed the route when the needs of two customers and new technology industry demanded, but the base remains the same.

I would suggest that Miller focused on maximizing success ByBox and during this time, expert staff and knowledge of the consumer market.

Once the right people, systems and processes are square, Miller can listen to their advice and make an informed decision if the consumer market is worth revisiting.

John Timpson, CEO, Timpson

Stuart doesn't really know how he will earn money for a consumer based service and then I ni.Il hope someone else will pay for its data, but the world is full of information banks which more to increase the volume of spam.

I respect the ambition of Stuart, he would great satisfaction to realize his dream original.Mais why the prosperous business, he created so carefully over the past 10 years the risk?

There probably not be satisfied until he had a go to the commercialization of public deposit boxes, but it must be prudent.Il should only invest a sum of money that it does mind lost in advance and should take on debt which could the future of its base.Si first signs are disappointing should lift not good money after bad investment.

Incidentally, there is an opportunity which actually a route to market our shoe repair or cleaning dry beginning me.Je believes that there must be a means of better and safer for Stuart Miller develop its ByBox undertaking.

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