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Fuller, who has more than 360 pubs in the South of England, has posted profits before tax of ￡ 16. 8 m within six months on September 25, from ￡ 15. 1 m for the same period last year. Revenues were also up to ￡ 121 4pc. 5 m.

Much of its success is due to growth in accommodation and food .Ventes food company manages directly pubs have increased 4.2 pc and now accounts for 29pc of total revenue.

Hosting revenues increased by 11 4pc like-for-like and is now 7 pc revenues .the ' company now has 487 hotel rooms in its field.

However he maintained an attitude prudent and said the increase in VAT pending 20pc in January and Government spending cuts meant "economic climate is probably remain difficult for a long time."

President Michael Turner said strengthen the presence of Fuller, in the South of England to some part of the key to its success is rivals with the Olympic Games London 2012 and Royal year next marriage cited as reasons why more people could be venturing in the capital.

"We anticipate spending cut on the impact of the South of England, unless other parts of the United Kingdom and we are confident that our strong and well invested Estate brands, high quality we are well-positioned for growth", he said.

This follows increase profit before tax of SABMiller 13pc for $1. 69bn (￡ 1 billion) within six months at the end of said septembre.On preference increasing drinkers for beers in the world has helped the Group avoid the general slowdown in sales of beer.

Fuller stepped up its marketing campaign this year with pleasing nouveau.En March drinkers, he ran a campaign with the designer handbag Anya Hindmarch, where it becomes the temporary owner of pub "Bag and bottle" London (currently known as the Star Tavern) where great train robbery was planned.

The company also launched an advertising campaign in line for London Pride starring James of BBC Top Gear may to October.

Fuller has increased its interim dividend of 6pc to 4.75 percent will be paid on 4 January.

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