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Numis: Lorna Tibian, broker, analyst says update reinforced his opinion that while free-to-air television "" is shamefully cyclical, it is structurally robust. "" The broker, which has its price target of 67% to 80% under a 2pc increase advertising in 2011 and raised its forecast of 11 4pc with 15 6pc advertising growth throughout the year 2010. Expectations for 2010 moved from 250 million to 280 million pre-tax profits of ￡. Ms. Tibian said "exceptional performance" on debt reduction make ITV in "a strong return to the list of dividend position."

Liberum Capital: Ian Whittaker to Liberum described the trade as "generally strong", figures that 16pc in advertising in third quarter revenues increase is entered below its forecasts an increase of 18pc.Broker retained its forecasts and said that he believed fourth quarter forecasts of the ITV were "conservative" Mr. Whittaker believes consensus numbers were too weak 30pc.

UBS: Tamsin Garrity Investment Bank analyst has increased its price target on the 72 percent to 84 percent stock as it said the stock price was undervalued. She pointed out actions that ITV - 11 times expected 2011 earnings — are the cheapest in the European sector, against an average of 13 times.

KBC Peel Hunt: Patrick Yau at describes updated ITV as a "balance statement" as it is and says a large portion of the new KBC already translated in the actions.M price.Yau says early signs for the fourth quarter were better than expected, but that "we are conscious of the consumer environment" as he kept his forecasts inchangées.KBC has a 75% share price target.

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