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No 2011 World Cup and the increase in VAT on January 4, analysts is that the TV advertising market is likely to come under greater pressure.

The success of shows, including the Abbey Downton and X Factor also helped increase advertising revenues TV ITV significativement.Les ITV advertising revenues grew 16pc in the third quarter, and they are expected to be up to 10pc during the fourth quarter.

It is understood that a slot advertising for 30 seconds during the weekend of the final "X" factor could cost up to ￡ 250,000 advertisers .the ' Abbey Downton attracted an audience of more than 10 m for the final episode.

However, ITV shares were down more than 3 8pc 68.3 percent at noon, after Adam Crozier, the Chief Executive has warned, "the economic prospects for 2011 are uncertain and we continue to plan conservatively".

"The television advertising market has continued to recover strongly."However, this does not hide the ITV faces important challenges and we remain focused on the delivery of five-year transformation plan, said Mr. Crozier, acknowledging that his vision of the company does is not from one day to the next.

ITV said that, within nine months at the end of September 2010 11pc Group revenues to. 46bn ￡ 1 to the same period the previous year, by restoring high television advertising.

The broadcaster, which is also home to programs such as I'm a celebrity...Get me out of here!, Coronation Street, accounting for an exercise of 982 programmes watched the highest top 1000 commercial television last year.

In the first six months of this year, a cyclical recovery in the market for TV advertising and football South Africa World Cup thrown first half advertising revenue 18pc 728 million to ￡.

That Mr. Crozier joined the company in April, ITV has launched version HD ITV2, ITV3 and ITV4 shelf sky, has accepted a new factor X and Got Talent Britain's three-year agreement and has completed the sale of Screenvision.

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