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Influential business leaders in the United Kingdom gathered for an update on the project of the 2012 Olympic Games. Photo: GEOFF PUGH

"They are a world showcase, which we can use to highlight the best that this country has to offer."

This is the message on the Olympic Games of 2012 Mark Prisk Affairs, Minister this week he spoke at a Summit hosted by the Government to promote the games business opportunities.

Top Olympic sponsors is one of a handful of Government initiatives and Olympic officials now are Starter behind the scenes as it strives to help the games stimulate the British economy.Thursday, some of the most influential business leaders in Britain also gathered for an update on the project of the Olympic Games 2012.

Games potentially offer its economy and Britain's story at a time when consumer confidence is good news took a beating battering reductions in public expenditure.Yesterday, for example, the estate agent Savills provides price first of United Kingdom housing market will be make-up in 2012 as the Olympic Games enhance the feeling and attract new pays.Dans London Centre international buyers, said Savills first price could increase of 10pc in 2012, compared to a decline in 1pc in 2011.

However, the need to encourage the Government has been highlight according to a report from Deloitte UK could miss on the outside of the full economic benefits to host the 2012 Olympic Games because companies are not prepared for the games and have mixed views on its potential impact.

"The London 2012 Olympic Games are an unparalleled opportunity for our country and our businesses for sale on the right in the world," Mr. Prisk has urged the leaders of small, medium and large enterprises 200 presents Conference on Tuesday."They are a world showcase, which we can use to highlight the best that this country has to offer."

To support activities, UK trade and investment has created a program called 2 host uses its relationships overseas in order to help the British win work on future major sporting events, such as the Sochi 2014 Winter Games companies Russia and games 2016 in Rio de Janeiro, which are supposed to be worth up to $60bn (￡ 37bn) new business.

However, Mr. Prisk said Government was "one part of the image", adding: "business networks, mentoring programs are excellent ways to tap into vast reservoir of knowledge and expertise that exists between women and men of Affairs colleagues."

Therefore, also addressed the Conference were representatives of the Lloyd's and BT, and Gerry Walsh, Director of the acquisition of Locog, revealed that approximately 250 m ￡ contracts are still to be provided by the organizing .this Committee include bus services, press center furniture, blinds and curtains for the Olympic village, modern pentathlon, whistles and high security fences.

With collaboration and communication encouraged major sponsors 2012 - including Martin Broughton, President of British Airways and Peter Ayliffe, Executive Director of Visa Europe - Board members met yesterday to the annual President Club meeting.Held in the Hall of Conference on the development of the Centre for watersports, Lord Coe, Paul Deighton, CEO of Locog and Jeremy Hunt, the Secretary of culture, site informed on the progress of the construction business leaders and requested information on their own community initiatives Olympic.

The meeting Locog and ODA are understood said companies to the velodrome is about six months before the date set in the building after a visit to the site.

Heather Hancock, partner of London 2012 at Deloitte, who was present at the meeting, said: "this has never happened with the Olympic Games before .c ' is a way for business leaders who invest hundreds of millions of pounds of money from their business to see progrès.Il has confidence in the delivery of the games business."

Potential business and the cooperation of the Government have been clear yesterday as the Prime Minister, by visiting the Olympic site at Stratford for the first time unveiled plans to create a new "Silicon Valley" is in London, centred around the Olympic Park.

Intel that will establish a new research lab, Cisco, an Olympic sponsor, invests in an innovation centre and hopes for Olympic legacy Park main company to convert the international broadcast centre and press centre Office for technology space after the games.

"Our ambition is to bring together creativity and energy Shoreditch and incredible opportunities to help London Olympic Park is one of the centres of great technology in the world," said Mr. Cameron.La response business, plans were "overwhelming", he added.

The IWC called the plan "exciting" John Cridland, Assistant, General Manager said: "' we need growth to generate jobs and wealth in the plan futur.Ce exciting for East London is the first part of a broader strategy for growth as the Prime Minister announced at the Conference of the IWC." "

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