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Total sales rose 10 2pc of majestic ?117. 6 m in six months at the end of September and profit before tax rose by 20pc ?7. 3 m. photo: Ian Jones

Decision last year to reduce the minimum number of clients bottles must purchase from 12 to six has continued to be repaid, with an increase in the number of transactions to 869 7pc 18, 000.La average transaction value dropped 7 2pc-￡ 122.

Majestic has now 496,000 active customers, an increase of 14pc.

Despite fine wine expenditure reduction consumer sale - defined as ￡ 20 a bottle or more - pink 20 2pc for sales of the Majestic 5MC.Champagne sales has also increased.

Lay & Wheeler, bought last year by Majestic fine wine specialist had "considerable success" sale 2009 Bordeaux vintage.

Lovers of wine in the world have spent as much as ￡ 1,000 a bottle on the vintage 2009 before he was bottle, after that it was declared one of the most beautiful in recent years by a moist, warm summer spring .the speculators in Asia and other display wine as an investment also purchased, pushing the highest price.

France represents the largest portion of wine sales quiet Majestic up 35pc of total New Zealand is second with 19 2pc, followed by the Spain Chile and Australia.

Majestic total sales 10 2pc rose to ￡ 117.6 m within six months at the end of September and the profits tax is ￡ 7 20pc.3 m.

Like-for-like sales rose by 7 6pc during the first half and increased 7 4pc over the past six weeks.

"Majestic continues to increase its market share, with almost all key performance indicators, improving," said analysts Investec.

"While the important holiday is coming and comparative period more severe from here, the growth in the first six weeks is an encouraging start to the second half.

When two Majestic in France aimed at UK shoppers doing a 'booze cruise' to take advantage of alcohol less taxes France, profit more than tripled to ￡ 574,000, as rivals closed stores.

The company increased the dividend for the first half of 17 9pc to 3.3%, payable January 7.

Shares rose by 23 - 6 3pc - 385 p.

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