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The company reported a loss of ￡ 15. 9 m for the six months on 2 October, compared to a profit of ￡ 7. 2 m the previous year. The results were affected by a ￡ 10. 9 fresh m pension. Sales slipped 453 million from ￡ from ￡ 466. 9 m.

However, like-for-like sales picked up, climbing 2 7pc in the first half and 6pc in the second quarter, helped by demand for ready-made and biscuits on Fox.

Food North has taken measures to improve companies, including new robot packing biscuit Fox and exiting low margin contracts and plant closures in the division cooked. Stefan Barden, Chief Executive, said the company would now begin a "self help" program in the area of food frozen, which includes the Goodfella and McDougall pies.

The frozen food company reported a loss of ￡ 4.6 m for the first half, compared with ￡ 5.1 m profit last year, after sales 21pc.Aliments North spent about 5 m ￡ on an advertising campaign featuring the "pizza fairy" and new produits.M.Barden says that the company will now focus on improving the presentation in stores, ensure that buyers can find his pizzas and promotions which are more attractive than rival Dr. Oetker, offering

"At this time that they you hit all that databases and we have to get better,"he said.""

Shares slipped 45?p ?p.

North has also maintained its dividend for the semester to 1.55%, payable on January 28.

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