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Third largest mobile operator in the United Kingdom will allow Wednesday customers to surf the web on their mobile in Europe for ￡ 2 per day.

Vodafone said costs ￡ 2 meals for up to 25MBs data represents a 60pc saves the current price.

Customers who signed contracts in excess of ￡ 40 months will be able to access the web abroad for no additional cost.

Contracts below ￡ 40 months will be able to pay an extra ￡ 10 per month for 25 MB daily access equivalent to checking Facebook 500 times per day.

The new plan will be available for all customers of Vodafone in Europe.

Earlier this year, the European Union ruled mobile telephony operators shall reduce the amounts of "unconscionable" that they charge customers to use their phones abroad.

Neelie Kroes, European Commissioner in charge of digital business, said data fresh mobile roaming should be capped at eu50.It comes after a number of horror stories of responsible clients enormous sums for internet access abroad.

In 2008, a 46 year old lawyer ran up a bill of ￡ 4,900 after she watched an episode of learning through the BBC iPlayer in France.

Vittorio Colao, Chief Executive, said: "it is the year of the smartphone and we want that our data 35 m users feel free to use their devices in Europe in the same way as they are at home."

"We expect sales of smartphone in Europe to grow by 32% today to more than 70% in 2013, and we want that growth with what we believe be better value, the roaming market data packets in a car".

Analysts fear of huge bills, known in the industry as "clash of the law", noble said execution has acted as an "obstacle" prevent customers purchase smartphones such as the Apple iPhone.

"Vodafone must have seen the same thing because it is lowering mobile data roaming, giving customers greater certainty about pricing when they voyagent.Cyniques will see its €2.00 per day cap as a drop in prices, but we are opposite - it is exactly the style that we want to see Vodafone and the rest of the operators, leadership award"execution analysts said in a note.""

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