Canal 6 "foster local programming.
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Richard Horwood, former CEO of Trinity Mirror Television, spoke about Nicholas Shott - Lazard banker, carry out a review of the Government on the commercial viability of local television United Kingdom for Jeremy Hunt, the Secretary of culture.
This week Mr. Horwood will be a formal proposal review involving a single chain television available on multiple platforms and by combining local and national programming and advertising.
The idea is to create a national framework for programming with the ability to "opt" national schedule in some cities in favour of local programs and advertisements.
Mr. Horwood, who has worked with Kelvin MacKenzie on live!, said local programming ranging from new television event and entertainment and is generally available in a quarter of a million homes.
"The local word had the connotation of snowy images", he said. "This is not what we are talking about.Entertainment formats, such as the X factor would operate bien.Le X factor starts locally [City auditions] and is only disseminated nationally. ?
There was considerable scepticism in recent months if the vision of Mr. Hunt for a national network of local television channels is commercially viable.
However, Mr. said Horwood held talks "very positive" with commercial actors, including British traditional local media, some international actors and houses capital privés.Une source of capital investment private, who refused to be named, said that he had seen the model "seemed interesting.
Mr. chott studied other proposals but Mr. Horwood refers to one of the préférées.Cependant options, it is understood a concern held by Mr. Chott team is that geographical spectrum suggested by Mr. Horwood to carry the channel is not sufficient to cover parts of the country.Bristol and a number of rural areas will not be covered.
Mr. Horwood said Sunday Telegraph his team has spent the last six months, planning of the new cha?ne.Il has a team of 12 basic and brought to a television consultancy leader and a number of media and advertising executives and directors.
He said there are also interviews with local news groups who would be willing to provide content for television in exchange for a slice of the advertising revenue. ""We have some teams of sale sale on the local market, but they work hand-in-glove with our media locaux.Nous partners are trying to address local media partners", he added.
It says that success of the canal is the possibility of selling advertising nationally, despite the provision of local programming. "We talked to brands and media buyers and they like this model because they can obtain the balance, they were never able to do before, national and local platforms.
