NatMags can bid for a majority shareholding in BBC magazines
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Last month, the BBC Trust has given permission to sell a majority share in his arms magazine BBC Worldwide.
"I'm always excited when I am confronted with a situation which could be set and create an opportunity to accelerate the pace of growth of the company, I am responsible for- and strengthen our position in the market and be able to lead change in the economy of the media sector", said Mr. De Puyfontaine.
He has a passion for the growth of business magazines, built Emap France nothing importante.Elle company was sold to media group Mondadori €545 million (￡ 475 m) in 2006. He said would be excluded with commerce player or group of capital for future acquisitions.
He said that his growth strategy was shared by owner of Hearst NatMags. "I share the commitment of Hearst [magazines].This is the reason why I joined.We will see all sorts of possibilities that sense and will Hearst develop its position on the market, "he said."
M. De Puyfontaine ambitious plans for the company include cut its dependence on advertising over traditional and paid circulation.Sa vision range is "a company whose 50pc is generated by revenues from digital, events, exploration of data, e-commerce transactions, below a line and accessory revenue" it added: "we saw a tournant.La recession in this industry has been changement.Et technology Accelerator has really changed the way we consume media."
He underlined the impact of declining advertising industry and the need for new sources of income.
"Collapse of advertising in 2008 and 2009 has been a point of no return, which has increased the pace of change and leads to a change in business model".
It streams are set to come from a number of sources, such as events and television new recipes.
IP television channels are considered for brands such as Cosmopolitan, men health, Good Housekeeping and country life.Together with advertisers such as Estée Lauder or Procter & Gamble to create a channel mode or events of fashion, he said, could be on the agenda.
Title of NatMags, Country Living, has already worked with producers to create the reality. The Group has an interest in TV Farmer Wants A Wife, produced by Fremantle, the concept was designed by Susie Smith, editor of the magazine.
Digital concepts underway include Cosmo Dating and there are more events and the Good Housekeeping trademark goods development.
Shortly after Mr. Puyfontaine was appointed in 2009, it has increased paging."I think that this [Good Housekeeping] is one of the most powerful brands United Kingdom .i want to develop on all platforms," said.""
Many magazines, including NatMags, groups put content online years ago but they had difficulties monetising digital.M. De Puyfontaine believes he has rights revenue generating digital solutions.
He was the closure of the magazine people waiting. ""When I joined, the big market rumour was that we were going to close the magazines [it quoting example] .but we do", he said. "Currently, I do not have any plan to close the magazines.Nous, in the short term.?
The National Magazine company was established in 1910 by American magnate William Randolph Hearst, the first publisher of newspapers and is a wholly owned subsidiary of the Hearst Corporation based in the United States.
History of Hearst was a source of inspiration for the development of the character lead Orson Welles Citizen Kane.Son Manor classic film, Hearst Castle in San Simeon, on a hill overlooking the Pacific Ocean, at halfway between Los Angeles and San Francisco, California, was offered by the company Hearst in the State of California in 1957 and is now a State historic monument and national historic site.
By Hearst Newspapers and magazines, he had a huge political influence and is credited sometimes push the United States advice in a war with the Spain in 1898.
In 1905, Hearst made its first acquisition magazine in America, cosmopolitan, and fiction as popular monthly women purchase .Internationales editions of the magazine spread the "fun fearless women" ideal, soon taken cosmopolitan, the largest free magazine of its kind in the 1911 monde.En Hearst acquired Good Housekeeping, which is today one of its most popular magazines.
