Television to get the go-ahead
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The report takes a positive vision for the future of local television, which he regarded as commercially viable
The report of the Bank Lazard, which will be published on Tuesday, December 14, say that only local advertising is not sufficient to fund the local TV in the short term. However, Mr. Chott has established a list of new sources of income to achieve short term Culture Secretary Jeremy Hunt of a network of local stations on digital terrestrial television (DTT) vision.
The report mentions the advantages of the agreement recently that the BBC spend up to 5 m ￡ per year for three years on the acquisition of content from local television services. However, it will add that inferior ruin this relationship and a high quality of service is essential to ensure its success.
Mr. chott will also say that there are opportunities for national advertising for future local actors from the TV. This work by providing for an experienced third sales agent which can be ITV, Channel 4 and BSkyB.
While the report list not what commercial players could become third party sales agents, M. Chott will call for the participation of companies with national coverage and sales experience. The report recommends that a trained network of 10 urban agglomerations shall sign an agreement for the sale of national advertising with a third party with a guarantee of 15 million pounds per year of income.
The report also recommends that a so-called "national backbone"--or a national content library for use by local TV groups across the country--is formed.
Mr. chott will also propose that a third-party sales, such as Channel 4 and ITV, agent should be able to become a shareholder of ll "national backbone. The idea would be that the national have an element of control player in the works of the "national backbone '."
Mr. chott said the national backbone would actually be "programming to fill the gaps", suggesting that, in the early days of local television, there are perhaps only a few hours of original programming and 21 hours to complete.
However, the idea is that this would not be the same content network across the country and there is a library of programming, or "skeleton" content available in different regions of the country.
"We were very conscious of the nations, that we do not want this to become Londoncentric,", said Mr. Chott. Mr. chott recommends that the Government wants OFCOM spectrum for digital terrestrial television (DTT) be; no longer appropriate to achieve an effective solution cost; be able to locate content and; provide adequate national coverage.
The report acknowledge a sparsely populated rural localities number can receive local television in the short term because of the expense of transmitters.
However, Mr. shot for local television's long-term vision is more positive, it can tell the Government that IPTV will be commercially viable local TV and provide business and consumer opportunities. Broadband 2015 and the fact that allowed YouView television internet-a service is set to launch next year, both government commitment to make this vision long-term local TV possible.
Mr. chott say that services IPTV in the long term, such as YouView, will allow newspapers becoming providers of news and entertainment in the form of text, video form and through web links. IPTV also allows consumers to participate in programming, by downloading videos and blogs.
Mr. chott argue that local TV would require a single channel number with a leading electronic guide (EPG) program position.
The review will also say that each local TV Group should be allowed to own majority in their channel, although it suggests that the possibility of purchasing minorty issues in channels must open up to other local businesses.
