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The supermarket is forging closer links with farmers at a time of rising raw material prices and the interest of consumers in the origin of their food. Photo: PA

The supermarket will invest 40 million pounds for the next three years in farming "development groups", which he established four years working with farmers produced various areas such as meat beef, lamb, milk and grain.

Party money will be paid directly to farmers as prizes for the adoption of good agricultural practice".the ' money will also invest in improving infrastructure and efficiency, with benefits - such as the Veterans bill payments and training - and IT provide resources to farmers.

40 Million investment of ￡ 21 m just ￡ that the retailer has already invested in the development of agriculture groups since their formation.

Attempts to forge closer ties with its agricultural suppliers supermarket arrive at a time of rising prices of raw materials and increasing consumer interest in the origin of their food.

Friday the retailer brought 1,000 farmers and producers in the largest meeting of its kind to discuss the future of food and agriculture.

Justin King, Chief Executive Sainsbury, said Sunday Telegraph as one of the objectives of the meeting was to refute some "urban myths" appeared on relations of supermarkets with small fournisseurs.Il said that supermarkets are often a "convenient bogeyman" for critical.

"All too often you'll hear farmers say"supermarkets do this".but we are not", he said. "By arriving at tours, money show us farmers that we are actually two heads.?

He said that one possible reason behind the prejudices surrounding supermarkets is that farmers generally provide strings via an intermediate - or "processor" - which means that it does not exist as a more direct contact that it should be.

Meurig Raymond, Deputy President of the National Farmers' Union, was in the Warwickshire Friday at Stoneleigh Park.

He said: "development dairy Sainsbury's dedicated group is a successful example how retailers can help sustain britanniques.Nous farmers hope that this will be echoed in all sectors to provide what is needed to ensure a thriving food and livestock industry."

Farmers of the meeting discussed the volatility of markets worldwide, means to make more sustainable agriculture and the impact that 33pc Government cut in the Department of the environment, food and rural affairs administration budget will affect agriculture.

Mr. King and Mike Cup, Director commercial Sainsbury, addressed the gathering, as Jim Paice, Minister of agriculture.

Mr. King has said that agenda of the Conference is to encourage greater collaboration between the supermarket and its fournisseurs.Il said that payments are made to farmers over the market products in return for their subscription price for various efficiency or sustainable development programmes.

"Pay them on the market for some additional things like animal stewardship stewardship or water b.c price ' is a bonus cash for agriculture in a particular way we know that our customers are demanding", he said.

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