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IAds platform works by delivering interactive to iPhone apps, ads currently users without having to close the application they use. It is designed as a way for Apple to monetize free applications.

IAds network Apple has attracted much attention of brand when it launched the United States earlier this year.The United States, companies like Disney and Nissan paid to have interactive advertisements posted on the Apple products including iPhone and iPod Touch.Marques to the United States technology have so far been slow to deploy campaigns that some, including Nissan and Unilever, did.

Apple's mobile advertising platform will be expanding in the pond in the coming weeks. First use iAds retail partners have been named as l ' Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG display, AB InBev, Turkish Airlines and absolute radio.

Clive Dickens launch partner absolute radio operations manager, said the former that STV-owned Virgin Radio is investing heavily in the platform, because it will allow for an advertisement targeted at his young, male demographic. ""There is no waste", said Mr. Dickens, referring to the benefits of digital, such as geographic and demographic targeting advertising.

Absolute radio ads will show on Apple apps and absolute aura of announcements about its series of six other partners lancement.absolue applications stated receive 60pc revenue ad, while Apple will have the remaining 40pc.

Mr. Dickens has added Apple iAds combine emotion advertising TV with interactive advertising numérique.La campaign absolute radio on the UPS Apple launch décembre.Depuis launched in October 2008, absolute radio has served more than 1.5 m app downloads for 19 different applications.

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