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When first of all, they have launched in the 1980s, mobile are the size of a brick of costing several thousands of books and have been the prerogative of businessmen who consider the height of sophistication. Now you can pick up a mobile for less than the cost of a loaf of bread.

Charles Dunstone, founder and President of Carphone Warehouse, announced yesterday the arrival of the ever cheaper mobile phone - price at only 99 p.M. Dunstone, "It's cheaper, as we have already sold phone," said pre - pay Alcatel OT - 209 went on sale at the national level on Friday.

But Mr. Dunstone has warned that phone "calls and texts" cheap is unlikely that prove a hit with young Christmas market. "These days if you cannot access Facebook [children say] ' thank you much Santa, but I want one of these [smartphones], "he said."

Customers can walk out of the store with the phone after paying for 99 p for handset and ￡ 10 credit from Virgin Mobile.

Mr. Dunstone, which owns 32 5pc of Carphone, predicted that mobile market global pre - pay "explode" this Christmas as the cost of sophisticated smartphones continue to fall.

Chief Executive of Carphone, Roger Taylor, said that he did not festive sales drop of austerity measures because "phones are one of the things last people stop spending on".

The shares of the closed Carphone until 11pc 341?p, boosting M. Dunstone paper is worth approximately 50 m ￡, after analysts welcomed the good performance of new U.S. joint venture company Best Buy Mobile.

Profit before taxes in the six months at the end of September has almost quadrupled to ￡ 25.2 m on sales of ￡ 2 8bn.Carphone dishes said there is a final dividend of 4.5 percent.

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