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Adam Crozier, Chief Executive said in May this year be a tale of two halves of ITV, with the second half "highly uncertain." However, with an updated commercial group Tuesday's third quarter, analysts are now previous forecasts.

Numis Securities said that he had raised its forecast of advertising revenues in the second half of 2010 5mC 10pc, which would bring a 14pc increase by 2010.

Others believe that the figure of the second half may be better than this with some buyers media forecast that, for the month of December 2010, growth in advertising revenues could be close to 10pc.

While experts warn that it y generally very late bookings in December and it is still too early to predict levels of next month, an increase has been increased marketing spend in advance of hiking VAT in January and the popularity of X Factor.

However, securities Numis said that it is more prudent to 2011, with an increase in growth of revenues due to the uncertainty of macro and not next year the publicité.ITV World Cup 2pc 1pc predictions is likely to express some caution about 2011 for the same reasons.

In the month of August, ITV stated should be place around 15pc in the third quarter, revenues from advertising, but he was cautious about the fourth quarter of 2010 and the next year.

In the first six months of this year, a cyclical recovery in the market for TV advertising and football South Africa World Cup thrown first half advertising revenue 18pc 728 million to ￡.

Recovery in advertising contributed to revenues, including revenues from businesses online dissemination 17pc birth group 861 m revenue ￡ and total increase 9pc 987 m ￡.

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