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The diffuser is supposed to have sold advertising niches of 30 seconds of the final between Rebecca Ferguson, a direction and Matt Cardle for more than ￡ 250,000.

In what sector sources compared at the time of "Super Bowl" of the broadcaster - given the high demand for ad - spots ITV was allowed to show advertisements from 30 seconds up to 24 show an hour during final representation of two-hour show last night and the results of two hours tonight. It is understood that the minimum price of highly sought after crack was ￡ 200,000, with the first announcements of advertising breaks during final prize drawing tonight than ￡ 8,000 per second.

Advertisers on show last night included Waitrose, BT, Apple and Nintendo, which featured ads acts of last year's competition.

The grand finale of the seventh series expected to attract a record 20 million viewers - compared to 19.1 m that listening in the last year — making it wider audience non-football ITV during the last decade.

Paul Rowlinson, head of the audiovisual media Mindshare, agency said: "these are more expensive ads of the year, otherwise never." "They will have been sold as ' special high-level"in"he told the Sunday Telegraph".the factor X is by far the most popular program of the year.

He told advertisers are willing to pay a "huge Prime" announcements during the X Factor, because the Show attracts an almost perfect demographic bourgeois families largely. The X factor should help to stimulate ITV by 10pc last year versus December advertising sales. UBS analysts and Numis Securities recently enhanced their forecasts of growth in 2010 and 15 5pc 13pc 4pc 11 to 15 6pc advertising respectively.

The success of The X Factor and the Abbey of thrown Downton recipes of ITV by 11pc to. 46bn ￡ 1 within three months at the end of September.

In the meantime, he appeared on Saturday a mystery businessman paid ￡ 20,000 in a sale auctions for four tickets Studio show tonight.

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Adam Crozier, Chief Executive said in May this year be a tale of two halves of ITV, with the second half "highly uncertain." However, with an updated commercial group Tuesday's third quarter, analysts are now previous forecasts.

Numis Securities said that he had raised its forecast of advertising revenues in the second half of 2010 5mC 10pc, which would bring a 14pc increase by 2010.

Others believe that the figure of the second half may be better than this with some buyers media forecast that, for the month of December 2010, growth in advertising revenues could be close to 10pc.

While experts warn that it y generally very late bookings in December and it is still too early to predict levels of next month, an increase has been increased marketing spend in advance of hiking VAT in January and the popularity of X Factor.

However, securities Numis said that it is more prudent to 2011, with an increase in growth of revenues due to the uncertainty of macro and not next year the publicité.ITV World Cup 2pc 1pc predictions is likely to express some caution about 2011 for the same reasons.

In the month of August, ITV stated should be place around 15pc in the third quarter, revenues from advertising, but he was cautious about the fourth quarter of 2010 and the next year.

In the first six months of this year, a cyclical recovery in the market for TV advertising and football South Africa World Cup thrown first half advertising revenue 18pc 728 million to ￡.

Recovery in advertising contributed to revenues, including revenues from businesses online dissemination 17pc birth group 861 m revenue ￡ and total increase 9pc 987 m ￡.

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Dear Lloyd, Katie Waissel and Rebecca Ferguson are among the finalists of the factor X 2010 photo: REX FEATURES

The broadcaster said it has also secured the X Factor and exclusive broadcast rights for the u.s. version of the X Factor and Got Talent America for ITV2 UK.

In the new agreement extends successful relationship of ITV with Simon Cowell nine years until 2013, Britain's Got Talent will return bonus at the end of the spring of 2011 and the X factor in autumn 2011.ITV2 will also continue to broadcast shows the Xtra factor and Got more talent Britain.

"I am committed to ensuring that the two shows get bigger and more annually YH ' have a lot to thank ITV keys were in the manufacture of the X factor and Got Talent Britain more large the United Kingdom TV broadcasts,"said Simon Cowell.""

Peter Fincham, Director of ITV television, said two television programs are "national obsession.

Seventh series this year of the X factor was most popular even with display of digits in each stage reached levels record.Près 17 m viewers watched show houses of judges in the second and second live results yesterday show sharp 15.2 m, the highest ever at this stage of the competition.

Online, ITV.com TheXFactor attracted more than 95 m page views in 2009 with more than 30 m video views throughout the race series.

ITV will also become exclusive television sales agents all properties online and interactive factor X and Got Talent Britain one new downloads of iTunes shows revenue-sharing agreement was also agreed.

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