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The diffuser is supposed to have sold advertising niches of 30 seconds of the final between Rebecca Ferguson, a direction and Matt Cardle for more than ￡ 250,000.

In what sector sources compared at the time of "Super Bowl" of the broadcaster - given the high demand for ad - spots ITV was allowed to show advertisements from 30 seconds up to 24 show an hour during final representation of two-hour show last night and the results of two hours tonight. It is understood that the minimum price of highly sought after crack was ￡ 200,000, with the first announcements of advertising breaks during final prize drawing tonight than ￡ 8,000 per second.

Advertisers on show last night included Waitrose, BT, Apple and Nintendo, which featured ads acts of last year's competition.

The grand finale of the seventh series expected to attract a record 20 million viewers - compared to 19.1 m that listening in the last year — making it wider audience non-football ITV during the last decade.

Paul Rowlinson, head of the audiovisual media Mindshare, agency said: "these are more expensive ads of the year, otherwise never." "They will have been sold as ' special high-level"in"he told the Sunday Telegraph".the factor X is by far the most popular program of the year.

He told advertisers are willing to pay a "huge Prime" announcements during the X Factor, because the Show attracts an almost perfect demographic bourgeois families largely. The X factor should help to stimulate ITV by 10pc last year versus December advertising sales. UBS analysts and Numis Securities recently enhanced their forecasts of growth in 2010 and 15 5pc 13pc 4pc 11 to 15 6pc advertising respectively.

The success of The X Factor and the Abbey of thrown Downton recipes of ITV by 11pc to. 46bn ￡ 1 within three months at the end of September.

In the meantime, he appeared on Saturday a mystery businessman paid ￡ 20,000 in a sale auctions for four tickets Studio show tonight.

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