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The diffuser is supposed to have sold advertising niches of 30 seconds of the final between Rebecca Ferguson, a direction and Matt Cardle for more than ￡ 250,000.

In what sector sources compared at the time of "Super Bowl" of the broadcaster - given the high demand for ad - spots ITV was allowed to show advertisements from 30 seconds up to 24 show an hour during final representation of two-hour show last night and the results of two hours tonight. It is understood that the minimum price of highly sought after crack was ￡ 200,000, with the first announcements of advertising breaks during final prize drawing tonight than ￡ 8,000 per second.

Advertisers on show last night included Waitrose, BT, Apple and Nintendo, which featured ads acts of last year's competition.

The grand finale of the seventh series expected to attract a record 20 million viewers - compared to 19.1 m that listening in the last year — making it wider audience non-football ITV during the last decade.

Paul Rowlinson, head of the audiovisual media Mindshare, agency said: "these are more expensive ads of the year, otherwise never." "They will have been sold as ' special high-level"in"he told the Sunday Telegraph".the factor X is by far the most popular program of the year.

He told advertisers are willing to pay a "huge Prime" announcements during the X Factor, because the Show attracts an almost perfect demographic bourgeois families largely. The X factor should help to stimulate ITV by 10pc last year versus December advertising sales. UBS analysts and Numis Securities recently enhanced their forecasts of growth in 2010 and 15 5pc 13pc 4pc 11 to 15 6pc advertising respectively.

The success of The X Factor and the Abbey of thrown Downton recipes of ITV by 11pc to. 46bn ￡ 1 within three months at the end of September.

In the meantime, he appeared on Saturday a mystery businessman paid ￡ 20,000 in a sale auctions for four tickets Studio show tonight.

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The negative sense means Mediterranean markets have suffered their worst single day in the life of monetary union so far, with the euro hit a minimum of two months against the dollar at just over $ 1.30.

While bonds battered the Ireland Portugal and the Spain remained under pressure, other countries responsible for debt found themselves focused, with spreads in Italian pasta and Belgium bonds reached their highest level since the euro began.

Predatory continued Tuesday, while the euro falling under the mark of $1.30 for the first time since mid-September. Meanwhile, the Central Bank of the Portugal warned the sector banking deal "at risk" intolerable if Lisbon not consolidate public finances.

"The European credit market is in panic mode due to fears of insolvency," Boris Schlossberg, Director of research at GFT FX in New York, said the day. "Irish refloating effort was not enough and therefore the construction of pressure."

However, the situation is on Wednesday as investors bet that the European Central Bank (ECB) would announce plans to increase its purchases of government bonds to support more weak members of the euro area.

FTSE enjoyed the largest gathering of a day in three months, up to 2 1pc, while yields on eurozone sous - nations debt falling pressure, improved signage feeling on the conduct of their duties.

Markets seized the harmless-sounding observations Mr. Jean-Claude Trichet, President of the ECB, late Tuesday boards that officials of the Central Bank could accelerate massively purchasing obligations.

"We see that we decide in the future," he said. "This is the decision of the Board of Directors fully." But this program is underway. ?

Some hoped that the ECB would unveil plans for as much as EUR 1 billion (￡ 850bn) purchases of debt on Thursday when it announced its monthly decision on rates.

They were disappointed when Mr Trichet made any concrete commitments to strengthen the bond purchases, instead of it he has simply promised to extend the installation of liquidity of emergency of the Bank for the Bank until the end of the month of March.

The euro has plunged at the outset, but retailers reported as soon as the ECB had begun its sovereign bonds more aggressive purchases since may, taken move as an attempt to show the markets that the authorities were willing to act.

"That said the ECB and that they are two very different things, Kathleen Brooks, an analyst at Forex.com, pointed out."

After negotiation volatile, the euro has reduced its losses and yields on Spanish, Portuguese and other obligations decreased sharply, demonstrating that action the ECB was able to reassure.

"The crisis in Europe is still strong", Dominique Strauss-Kahn, Director General of the international monetary fund has warned however, adding that the Greece and Ireland - two countries which have received bail - are "at the edge of the cliff" but other nations are not far behind.

Friday, at the edge of the euro and that the ECB has continued to buy bonds in the euro area and the austerity of Spanish Government approved measures, easing fears about its debt.

However, the most dramatic is imminent, Irish politicians to vote Tuesday on austerity budget the deeply unpopular government, on which she IMF-deal hinges.

The main opposition parties likely to win the power at the beginning of next year, said Friday that they want to renegotiate the agreement.

On a broader level, do not think that bond purchases the ECB will solve the problems of debt of the euro area, the message of RBS.

"They are very alive and it is just a temporary fix," Andrew Roberts, head of European interest rate strategy the Bank, warned in a note.

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In her first interview since the victory of Citigroup Thursday - in which a Board of New York rejected guy hands alleges misleading investment banker on the purchase of music - group he spoke Sunday Telegraph his relief at the end of the legal test of 10 months "rollercoaster".

"This time I could not on new clients or go and tone of the new company,", said the large-scale investment banker. " When I heard the verdict, it was an incredibly emotional.?

Meanwhile, it is understood that Mr. Hands, founder of the EMI-owner Terra Firma, rejected both approaches earlier this year, private equity firms offering to take the music off the coast of its mains.On Group believes that the approaches made by Providence Equity Partners and Apax Partners.

Mr. hands is remained positive, however, and said: "obviously, the verdict is disappointing but Terra Firma and I think it is right to bring this case."

"My focus continues to be my investors, it was in this process, hence Monday morning I return on investment of horses, investing € 2 coin making their which we still invest and maximize the value of the portfolio of €30bn Terra Firma managed on their behalf."

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