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New figures show that after UK high streets have been affected by a slowdown in sales due to the cold, this month, they saw a dramatic bounce-backs in trade last week.

However, the fresh snow episode that struck the country this weekend could derail recovery as store groups enter their most important business week of the year.

Travel chaos threatened to keep people in the House and Brent Cross North London closed yesterday. But Christmas shoppers to Bluewater in Kent seemed is determined as the shopping centre remained open despite the snow.

Shops are hopeful that customers would be brave the winter time to pick up last minute Christmas gifts as snow delayed shipments online.

Between Monday and Thursday of last week, before the snow, the number of people in the North-East of England stroke was just 0 1pc less of the same week last year. Number of consumers in Scotland was down by 1. 4pc, while in the East Midlands and Yorkshire and Humberside traffic volumes were down by 3. 9pc.

In comparison with traffic low consumer by autour 40pc of the week of the first snap cold at the beginning of the month.

Bounce-backs will provide essential lines top retailers boost they wrestle offset sales lost in the snow.

Figures were provided to the Sunday Telegraph of Synovate Retail Performance, a company with shoppers to electronic sensors in 5 500 stores across the country.

Tim Denison, Director of intelligence for retail at Synovate, stated: "the strongest levels of attendance in the first half of last week were in the regions of the country affected by snow earlier in the month."

"Here, people have taken the opportunity out workshops and buy their donations before returns bad weather for the weekend." Elsewhere the attendance figures remain mastered at this stage of the Christmas run-in. ?

Retailers have begun to prices sink in a desperate attempt to wooing customers in their stores. Most channels mode, preventing marks & Spencer, following and Superdry were offering discounts of up to 50pc last week. Traditional retailers have waited until after Christmas to launch their sales, although in recent years, they began to go to promote earlier.

The snap cold that swept the United Kingdom earlier this month is seriously bad sales to retailers. Analysts estimate that some groups high-street stores sales lost to up to 10 million books on the four-day cold snap.

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