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Due to the magnitude of the agreement of BSkyB, the European Commission was obliged to launch a probe for reasons of competition photo: Reuters

Review of the agreement for reasons of competition Brussels widely expected to obtain the regulatory procedures.

However, it is the plurality of the media investigation by regulator Ofcom communications raised most of questions, which should provoke a referral Commission of competition by Business Secretary Vince Cable. OFCOM is supposed to makes its decision no later than 31 December.

OFCOM has a duty to inform the Secretary of State on the question of whether the merger is in the public interest through the application of the public interest under the regime of control of amalgamation under the Corporations Act tests. The Secretary of State will decide and then return the merger to the Competition Commission.

Ivan Lewis, the shadow culture Secretary says. "Decision of the Commission underlines the importance of transparency and robustness of the process UK". OFCOM shall remain to examine the impact on the UK proposed, free of undue pressure policies or media purchase media pluralism. Their recommendations will have a profound impact on the future of the media in the digital age is changing rapidly. ?

Decision Mr. Cable to OFCOM for a test of opposition rival media groups followed media pluralism. In a letter from the combined media groups asked Mr. Cable block plans for fear that the agreement represents a threat to competition and media pluralism. Due to the magnitude of the agreement, the European Commission has been obliged to launch a probe for reasons of competition. If the Commission chooses a phase II further investigation, it could be 125 working days.

"I am confident that this merge not weaken competition at the United Kingdom." Effects on the plurality of the media are an issue for the British authorities, said Joaquín Almunia, European Commissioner in charge of the competition.

News Corporation stated that it "welcomes today's decision by the Commission European clearing its proposed acquisition of BSkyB shares it does not already have unconditionally."

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The European Commission, which is attached a date limit from December 22 to report on the impact of the proposed transaction have not found any problem of substantial competition, according to sources close to the situation.

Competition authority should approve plans without accepting the concessions offered by News Corp in recent weeks. However, sources warned that the final decision had not yet taken place and was still subject to a last minute change.

News Corp., which holds the Times, The Sunday Times, the Sun and news in the world to the United Kingdom wants to buy the issue of BSkyB 61pc already have to consolidate its activities.

The survey, which focused only on anti-trust, discussed in particular issues of advertising on the backs of concerns that a single owner of Sky Deutsche, Sky Italia and the United Kingdom Sky would be too dominant market.

OFCOM, the UK regulator is to submit a report to the Government on the issue of whether the agreement should be submitted to the Competition Commission and also conducts a probe on the plurality of the media impact on December 31.

Concerns have been raised on the strength of group combined to the British market and "bundling" products of the television and newspaper advertising.

In a memorandum of 13 pages to OFCOM BSkyB said its channel Sky News a small part of the national TV news listen to 7pc autour and has invested in this as a "service separate news, independent and impartial.

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Proposed NewsCorp bid was last week referred to OFCOM.

Sources said that ITV this week of preparation of the replies to the European Commission and OFCOM on proposed offer to buy the 61pc BSkyB NewsCorp, lacks déjà.Une presentation will be in Brussels at the end of this week, OFCOM next week, in which the broadcaster say apparently had a few concerns.

The commercial broadcaster has up to now is remained silent on his point of view of the bid and has not signed the recent handsets
Letter to Vince Cable, the Secretary of the company of a group of owners of media including the BBC, Channel 4 and Telegraph Media Group, asking him to block plans for fear that the agreement represents a threat to competition and media pluralism.

Proposed offer was last week referred to OFCOM and the media regulator will have until 31 December to decide whether to recommend that a reference to the Competition Commission.

"Taking into account the time limited for the initial survey and report on the effect on the consideration of public interest media Ofcom, we are also interested in views of third parties on the potential remedies or mitigation in matters of public interest," OFCOM said last week.

OFCOM has added in its plurality of the media test it examine how individuals control have on the media.

The regulator has said that it would examine the changes in the media landscape and watch "how the future market developments may affect consumer media consumption" when because of the magnitude of the agreement of. 5bn $12, the European Commission has been obliged to launch an investigation for competition reasons.

It is not known whether ITV will make its public presentations.

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It means Dr. Leighton, second long l'entreprise serving non-Executive Director, asked Mr. Murdoch, News Corporation businesses in Europe and Asia, head if it might be standing in the submission. It is believed that Mr. Murdoch replied: "do not even y." Mr. Murdoch became Chairman of BSkyB in December 2007. Dr. Leighton joined Council of BSkyB in October 1999.

Mr. Murdoch himself removed the process of submission, but remained as Chairman. As a result, Sir Nicholas Ferguson, independent Director was Vice President to lead a Special Committee to examine the offer.News Corp has notified the European Commission last week its bid to buy 68 9pc to BSkyB has pas.Vince Cable, the Secretary of the company, then called communications, OFCOM, for a review of plurality of the media regulator.

Dr. Leighton does not return calls effectués.Un sky spokesperson said: "the independent directors concluded unanimously that James Murdoch should remain President, subject to the additional measures of governance implemented."

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The watchdog requested earlier this week by Vince Cable, the Secretary of the company, to examine the proposal controversial within the walls of the plurality of the media.

It appeared also Friday that the intervention by Mr. Cable also requires the Office of Fair Trading (OFT) to investigate whether the takeover will result in a change of control of the part of the process of double société.Dans, the OFT and OFCOM will accept comments from third parties on November 19.

OFCOM stated that, in his media plurality test, it would consider what control of certain people on médias.Le added body that consider any changes in the media landscape and watch "how future developments in the market, including the convergence of the broadcast, print and internet media may influence consumer media consumption".

The OFT and OFCOM will have up to 31 December to decide whether to recommend that a reference to the Competition Commission.

"OFCOM will examine how the proposed acquisition can affect the level of plurality of persons with control of the media serving relevant public enterprises considering representations and the analysis of relevant information," said the Governor.

Given the short time for the initial investigation of OFCOM and report on the effect on the consideration of public interest media, we are also interested in views of third parties on the potential remedies or mitigation for matters of public interest.?

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"Heaven forfend that we create a Fox News here at United Kingdom," said Smith, Lord of Finsbury. "We must ensure the plurality of media and therefore media voice property"

Lord Puttnam and Lord Birt referred to BSkyB obscures the BBC United Kingdom .Lord said Puttnam turnover of the BSkyB is the time to 163pc BBC and this could increase to 220pc by 2016.

"Nowhere it the same degree of cross ownership of media given that United Kingdom," said lord Puttnam, describing other UK active News Corp., including leading journals such as The Times and The Sun "this is nothing less than the sovereignty of the 21st century."

Lord Borrie wondered why a debate was then more accepted that News Corp. should not be allowed to buy all BSkyB.Il said that seeing the subject of the Lords debate as used to provide advice to the OFCOM ahead of its media come plurality investigation.

Lord Borrie said he does not accept the argument that News Corp currently owns 39pc BSkyB and James Murdoch is its Chairman, have that extra 61pc will make little difference.

"Legally there [is there a difference] as you move from a position of influence sensitive to actual control", he said.

Lord Myners said it, it is difficult to see the benefits of News Corp taking full ownership of BSkyB, saying: "it will lead to an elimination choice made Beaver."

"The consequences of OFCOM, the wrong decision could be deeply harmful", said Lord Myners, a former President of the Guardian Media Group.

"My Lords, I feel this story still has a long way to run,", concluded the Lord Razzall.

Conglomerate media, which already has four national newspapers in United Kingdom, including The Times and the Sun and is the largest broadcaster by turnover, wants to buy 61pc satellite television chain that does not have.

Mr. Cable, which made the order under the Enterprise Act has said in a statement: "on the basis of information and the sub-missions I had, I decided it appropriate to issue a notice of intervention in this case,"

"Independent experts to OFCOM will now be investigate and report me on plurality of the media which may arise from this acquisition project issues."

News Corp today all concerns, issued a brief statement saying "trust" the proposed acquisition would have no impact on media pluralism.

OFCOM has until 31 December to submit its report on the question of whether the News Corp should be allowed to take control of television via satellite.

Mr. Cable will decide then refer the matter to the Competition Commission.

The question of a plurality of the media in the light of the proposal by News Corp get more attention to the Parliament today one debate in the House of lords to the plurality of the media directed by lord Puttnam unfolds with a long list of prestigious peer who fréquentent.Plus 20 peer are planned, including Lord Myners, Lord Birt and Lord Razzall.

There was growing opposition to submission of Deputies, but in recent weeks, the Cabinet was split on his views on News Corp bid.

Some, including Mr. Cable thought from the beginning that there are grounds for a test of public interest, while others questioned if there is a significant difference if News Corp full property - he has already 39pc BSkyB and James Murdoch, who directs the operations of European and Asian News Corp, is currently Chairman of BSkyB.

Mr. Cable track owners of media across News Corp position on the British market concerns, take total control of BSkyB.

Groups of media, including the BBC, Channel 4 and the owners of the Daily Telegraph and Daily Mail, has written to Mr Cable last month urging to return the submission to OFCOM.

Mr. Cable said that intervention was made on the basis of the presentations and information the Secretary of State has received regarding the proposals.

It follows formal notification of News Corp in Brussels yesterday its intention to take complete control of BSkyB.La European Commission will make a decision for reasons of competition by December 8.

News Corp is a 700 p-a-share offer of BSkyB who evaluated the company approximately ￡ billion - a character described as undervaluing significantly the assets by the Board of BSkyB.

Nicholas Ferguson, Deputy Chairman of BSkyB, stated that no figure below 800 p is acceptable.Il has the full agreement of the Council in this approach, including Allan Leighton, former President of the Royal Mail and Executive Director of ASDA.

Some institutional shareholders have stated that they would like to see a considerably higher than 800 p offers.

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What is the plurality of the media and the public interest test?

Plurality of media includes two diversity property, in order to ensure the property lies between a number of people and the diversity of the content, in order to ensure a wide range of points of view are represented.

OFCOM has a duty to inform the Secretary of State on the question of whether the merger is in the public's application under the regime of control set out in the Act on the Secretary of State entreprises.Le merge public interest tests will decide and then return the merger to the Competition Commission.

How it does affect the agreement?

A deal may come next year, but News Corp. has firstly to circumvent a number of regulatory barriers.The European Commission has been notified officially bid on 3 November and will launch a probe looks at issues of concurrence.Il publish a report 8 décembre.M. Cable will decide to refer the matter to the Competition Commission to United Kingdom, once he has the OFCOM report no later than 31 December.If it is the case, the competition will take up to 24 weeks to conduct an investigation Commission full and its decision to refer to the Secretary of the company. cable will have 30 days to deliver its final decision to remove or block the agreement

Which would result in a takeover of BSkyB by News Corp?

BSkyB customers could be offered more grouped, cross promotional offerings with other active UK News Corp, particularly now News International titles such as The Times, have placed behind a pay wall.News Corporation may consider making pan-European television and film production - acquisitions a potential move which will be examined by the European Commission.

How dominant is News Corp in the UK market?

The group, which already owns newspapers including The Times and The Sun control 37pc daily market News Corp national.Concurrents say the takeover of Sky create unparalleled power group in the UK market media, with a dominant position in newspapers and full ownership of a pay-TV company defined annual pre-tax profits of more than ￡ billion next year

What say opponents?

Groups of media, including the BBC, Channel 4 and the owners of the Telegraph Media Group and the Daily Mail, has written to Mr Cable last month urging urged to return the submission to OFCOM list.it a letter from the handset, media groups asked her to block the plans for fear that the agreement represents a threat to the plurality contests and médias.Séparément, peer leaders said today News Corp, BSkyB full control would be a "chilling perspective", "deeply negative" give the Group of American media "an unprecedented levels of control."

Is said that News Corp?

News Corp has stated that he is "confident that the proposed investment will not negatively plurality of the media to the United Kingdom".

Why is that the European Commission involved?

Due to the magnitude of the billion ￡ more significantly, the European Commission has been obliged to launch a probe for concurrence.Si reasons the Commission chooses a phase II further investigation, which could more 125 working days.

What is News Corp's BSkyB offers?

In June, News Corp is a 700 p-a-share offer of BSkyB who evaluated the company approximately ￡ billion - a character described as undervaluing significantly the assets by the Deputy Chairman of BSkyB, BSkyB.Nicholas Ferguson, Board said none listed below 800 p is acceptable.

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Conglomerate media, which already has four national newspapers in United Kingdom, including The Times and the Sun and is the largest broadcaster by turnover, wants to buy 61pc satellite television chain that does not have.

Mr. Cable, which made the order under the Enterprise Act has said in a statement: "on the basis of information and the sub-missions I had, I decided it appropriate to issue a notice of intervention in this case,"

"Independent experts to OFCOM will now be investigate and report me on plurality of the media which may arise from this acquisition project issues."

News Corp today all concerns, issued a brief statement saying "trust" the proposed acquisition would have no impact on media pluralism.

OFCOM has until 31 December to submit its report on the question of whether the News Corp should be allowed to take control of television via satellite.

Mr. Cable will decide then refer the matter to the Competition Commission.

The question of a plurality of the media in the light of the proposal by News Corp get more attention to the Parliament today one debate in the House of lords to the plurality of the media directed by lord Puttnam unfolds with a long list of prestigious peer who fréquentent.Plus 20 peer are planned, including Lord Myners, Lord Birt and Lord Razzall.

There was growing opposition to submission of Deputies, but in recent weeks, the Cabinet was split on his views on News Corp bid.

Some, including Mr. Cable thought from the beginning that there are grounds for a test of public interest, while others questioned if there is a significant difference if News Corp full property - he has already 39pc BSkyB and James Murdoch, who directs the operations of European and Asian News Corp, is currently Chairman of BSkyB.

Mr. Cable track owners of media across News Corp position on the British market concerns, take total control of BSkyB.

Groups of media, including the BBC, Channel 4 and the owners of the Daily Telegraph and Daily Mail, has written to Mr Cable last month urging to return the submission to OFCOM.

Mr. Cable said that intervention was made on the basis of the presentations and information the Secretary of State has received regarding the proposals.

It follows formal notification of News Corp in Brussels yesterday its intention to take complete control of BSkyB.La European Commission will make a decision for reasons of competition by December 8.

News Corp is a 700 p-a-share offer to BSkyB was valued at ￡ 12. 5bn - one character described as undervaluing significantly the assets by the Board of BSkyB.

Nicholas Ferguson, Deputy Chairman of BSkyB, stated that no figure below 800 p is acceptable.Il has the full agreement of the Council in this approach, including Allan Leighton, former President of the Royal Mail and Executive Director of ASDA.

Some institutional shareholders have stated that they would like to see a considerably higher than 800 p offers.

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A memorandum of intent formalising plans has been placed on the website of the European Commission this morning.

Move launches the first step in a legal process for 25 days.

In recent weeks, the European Commission informally asked questions about how the News Corp will handle rights future agreements if it were to fully acquire BSkyB.Une official inquiry by the Commissioner of competition, Joaquín Almunia, start now.

News Corp made an indicative offer 700 p-a-part of BSkyB, which has a value of the company ￡ 12. 6bn — a figure that BSkyB Board described as undervaluing significantly the assets.

Nicholas Ferguson, Deputy Chairman of BSkyB, said none listed below 800 p is acceptable, and it is said that he was the complete agreement of this approach, including Allan Leighton, Royal Mail, President and former Executive Director of Asda Board.

Some institutional shareholders have stated that they would like to see a considerably higher than 800 p offers.

Confirmation of filing new society appear in the Official Journal of the European Union tomorrow.

The it is now 25 working days from today to decide if yes or no acquisition project assumes an investigation.

News Corp is trying to fend off a potential challenge of Vince Cable, the Secretary of the UK business concerns that the company based in New York may harm the public interest by expanding its UK media control.

A joint letter, the Director General of the BBC, Mark Thompson and log Associated Newspapers (Daily Mail owners), Telegraph Media Group and Guardian News & Media reported that Mr. Cable should review the agreement .they groups say that the takeover would expand control of News Corp. Media UK.

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Wednesday, I wrote about the bizarre approach media company to deal with the press. With the company in the middle of a battle involving major News Corp. shareholders support the non-exécutions were pushed out of the boardroom sharpish before that they could provide comments unprotected. We can only imagine what they might say about 700 p by share offer tentative News Corp.

A man who is not of the event to attend to the goings on shareholder of BSkyB and meetings at least 10 known to the company as John .the pillar ' investor is famous among the AGM of BSkyB crowd for his next, Bristol City FC (it runs always wearing kit) as its investment in the company.

This annual general meeting he did not turn on.

Feared so much that I understand his home number pourchassées press team and were contacted to see if everything was bien.Vous will be happy to learn that he simply had a previous commitments.I wonder if it is something to do with his beloved club QPR play tonight? they drew 1-1.

Excellent work of the Agency BIO boss Peter Veash. The MD of group marketing staff set a challenge to see who could grow greater pumpkin for Halloween.

And then won the award itself.The idea was to grow a bottle that was at least as large as the receptionist of the company.110 Pounds picture is what he came up with.This is the receptionist in the snap-ins Manager but Pru Wallace-Jones.

Weighing less than the pumpkin, I wonder if the receptionist could see on top?

Thinking acclamation.Entreprise Schuco building materials began to markets a range of Windows and doors of sécurité.Rien to see with the addition of a padlock and a string to them, these are bullet-proof and not only to handguns soit.Une Windows is strong enough to withstand a bullet from a rifle 7.62 mm.

Because you feel safe is it?

An invitation arrives to society générale.La Christmas Bank must always feel the pinch of ￡ 4 until he lost by rogue trader Jér?me Kerviel.Le do is Bethnal Green.

Jonathan.Russell@Telegraph.co.UK

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BSkyB says that the number of clients of pay-TV is just shy 10 m group, 9.96 m goal, and he added 96,000 new customers in the first quarter to 30 September. 23 6Pc before profit for the period rose to 230 million from ￡.

Shares jumped from 4 to 701?, valued at ￡ 12 society 23bn.Les analysts believe that should be afforded a minimum price of 800 percent.

When BSkyB annual general meeting yesterday, a shareholder compared Rupert Murdoch to Citizen Kane, asking if "life will imitate fiction" in his "relentless pursuit of power".Nicholas Ferguson, Vice-President of the company separately provided another shareholder that there had been a number of meetings with two institutional shareholders, including Crispin Odey Fund Manager who thinks that BSkyB is undervalued 800 p was part News Corp has its proposal 700 p-a-part in June, which was firmly rejected by BSkyB Board.

Independent directors of the company are included are mixed views on the ambitions of News Corp. to buy 61pc BSkyB, lacks déjà.Certains non frames are rumoured to have invited James Murdoch, Chairman of BSkyB, to renounce his post while negotiations are poursuivies.Cependant, sources said these historical concerns and were no longer a problem.

BSkyB said 2.3 m customers are now taking all three TV, broadband and telephony.

"Our priority is the company and as you can now see continuous business to operate very strongly and we will remain resolutely focused on that, said Jeremy Darroch, Chief Executive.

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Have progressed 228 million net profit of ￡ within three months to 30 September, 186 million from ￡ last year, she added 96,000 clients to take total subscribers 9.95 m. revenue increased by 15pc to. 53bn ￡ 1.

Unsubscribe - the percentage of customers who have left the service - was stable at 11 2pc, while the average revenue generated by the user to a new record of ￡ 514.

The company said the amount paid by each client has been strengthened by the demand for complementary products such as HDTV and broadband

Earlier this year, BSkyB rejected News Corp's Rupert Murdoch bids for 61pc company has pas.News Corp. offered 7 ￡ 8bn or 700 p a share in June, but the broadcaster was looking for ￡ 8. 9bn or 800 p a share.

Mr. Darroch made attention bid saying: "it is business as usual."

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