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"Heaven forfend that we create a Fox News here at United Kingdom," said Smith, Lord of Finsbury. "We must ensure the plurality of media and therefore media voice property"

Lord Puttnam and Lord Birt referred to BSkyB obscures the BBC United Kingdom .Lord said Puttnam turnover of the BSkyB is the time to 163pc BBC and this could increase to 220pc by 2016.

"Nowhere it the same degree of cross ownership of media given that United Kingdom," said lord Puttnam, describing other UK active News Corp., including leading journals such as The Times and The Sun "this is nothing less than the sovereignty of the 21st century."

Lord Borrie wondered why a debate was then more accepted that News Corp. should not be allowed to buy all BSkyB.Il said that seeing the subject of the Lords debate as used to provide advice to the OFCOM ahead of its media come plurality investigation.

Lord Borrie said he does not accept the argument that News Corp currently owns 39pc BSkyB and James Murdoch is its Chairman, have that extra 61pc will make little difference.

"Legally there [is there a difference] as you move from a position of influence sensitive to actual control", he said.

Lord Myners said it, it is difficult to see the benefits of News Corp taking full ownership of BSkyB, saying: "it will lead to an elimination choice made Beaver."

"The consequences of OFCOM, the wrong decision could be deeply harmful", said Lord Myners, a former President of the Guardian Media Group.

"My Lords, I feel this story still has a long way to run,", concluded the Lord Razzall.

Conglomerate media, which already has four national newspapers in United Kingdom, including The Times and the Sun and is the largest broadcaster by turnover, wants to buy 61pc satellite television chain that does not have.

Mr. Cable, which made the order under the Enterprise Act has said in a statement: "on the basis of information and the sub-missions I had, I decided it appropriate to issue a notice of intervention in this case,"

"Independent experts to OFCOM will now be investigate and report me on plurality of the media which may arise from this acquisition project issues."

News Corp today all concerns, issued a brief statement saying "trust" the proposed acquisition would have no impact on media pluralism.

OFCOM has until 31 December to submit its report on the question of whether the News Corp should be allowed to take control of television via satellite.

Mr. Cable will decide then refer the matter to the Competition Commission.

The question of a plurality of the media in the light of the proposal by News Corp get more attention to the Parliament today one debate in the House of lords to the plurality of the media directed by lord Puttnam unfolds with a long list of prestigious peer who fréquentent.Plus 20 peer are planned, including Lord Myners, Lord Birt and Lord Razzall.

There was growing opposition to submission of Deputies, but in recent weeks, the Cabinet was split on his views on News Corp bid.

Some, including Mr. Cable thought from the beginning that there are grounds for a test of public interest, while others questioned if there is a significant difference if News Corp full property - he has already 39pc BSkyB and James Murdoch, who directs the operations of European and Asian News Corp, is currently Chairman of BSkyB.

Mr. Cable track owners of media across News Corp position on the British market concerns, take total control of BSkyB.

Groups of media, including the BBC, Channel 4 and the owners of the Daily Telegraph and Daily Mail, has written to Mr Cable last month urging to return the submission to OFCOM.

Mr. Cable said that intervention was made on the basis of the presentations and information the Secretary of State has received regarding the proposals.

It follows formal notification of News Corp in Brussels yesterday its intention to take complete control of BSkyB.La European Commission will make a decision for reasons of competition by December 8.

News Corp is a 700 p-a-share offer of BSkyB who evaluated the company approximately ￡ billion - a character described as undervaluing significantly the assets by the Board of BSkyB.

Nicholas Ferguson, Deputy Chairman of BSkyB, stated that no figure below 800 p is acceptable.Il has the full agreement of the Council in this approach, including Allan Leighton, former President of the Royal Mail and Executive Director of ASDA.

Some institutional shareholders have stated that they would like to see a considerably higher than 800 p offers.

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