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1922 - Jaguar Cars Limited, a manufacturer based in Coventry, luxury car is founded the Swallow Sidecar Company by two motorcycle enthusiasts.

1945 - Sidecars swallowing changed its name to Jaguar, and the first Jaguar engines with high performance is produced.

1947 Rolls of-Land Rover, a British all-terrain vehicle manufacturer released his first car, apparently based on an American jeep war mondiale.distinctifs body of Land Rover were mild and stainless and designed to be serviced field, giving vehicles a reputation for durability in harsh conditions.

While Land Rover has become famous for closer to the capabilities of 4 x 4 civilian vehicles, since the beginning of the company all the models of series and defender were used in military capabilities as well.

1950s - jaguar makes its name with a series of elegant sport and premium saloons, such as the XK 150 cars.

1961 - Probably the most famous car of all time, sport Jaguar E-type first hit the road.

1968-Jaguar merges with the British Motor Corporation, reprinted thereafter by Leyland, which itself was later nationalized as British Leyland.

1970 - Land Rover Range Rover launches.

1984-Jaguar is British Leyland and listed on the London Stock Exchange.

1988 - Land Rover launches discovery.

1989 - Jaguar is acquired by Ford.

1997 - Land Rover launches the Freelander.

1990s - jaguar underwent a modernisation and expansion program which provides the widest range of products in the history of the company.

2000 - Ford buys Lasnd Rover.La brand then beomes closely linked with Jaguar, with some models of shared components and production facilities.

2008 - Ford sells Jaguar Land Rover to Tata Motors, major manufacturer of vehicles India for $2 United (￡ 1. 5bn), after almost ten months négociations.Il never realized a profit of Jaguar.

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Jaguar doesn't even have an engine four-cylinder diesel, which shows the difficult way exclusive premium decreased.

"Grace, space and rhythm," how the company used to sell its elegant saloons and rapids and sportscar, but these days, sales, frugality and tax efficient fleets are equally important requirements.

There are plenty of water under the bridge of this old Coventry car maker, proud especially since Ford bought the company ￡ 1. 6bn in 1989.

Sometimes it seemed that Ford used Jaguar as a sinister laboratory of experimental business ideas; the plan failed to upscale Jaguar to a competitor of 400,000 cars-one year for Audi, BMW and Mercedes-Benz, the replacement type F reserved for the car of type E sport submission failed for the glory of formula 1, or the disastrous based on Ford Mondeo "small" Jaguar X type.

Suspicious needs legacy Ford put behind this company sold last year cars just 52,500, more than half of what it sold in 2005.

Yet there are some things right at Jaguar.His drawings, for so long a banal-theme park cars English war, is now cool, sharp and highly desirable.US sales would be free wheel, but "Jag Waar" is located at the top of the influential JD Power index for U.S. customer satisfaction.

Then there is the upcoming replacement car sport type E, the fourth such replacement we know, but still brimming with potential and portent.La small JAG, replacement of X-type, which fortunately the company takes its time during the unfolding more controversial.

Carl-Peter Forster has promised that Jaguar repair will take a decade and is considering entering the business volume .c ' is a promising but even start with Land Rover lending volume, Jaguar enjoy never economies of scale enjoyed its rivaux.Il will always suffer from a lack of investment funds and solution to sell profitably cars is a fast-existent management and cool and desirable brand, not qualities offer abundant Jaguar in the past.

Carl-Peter may change direction? hope so.

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Whether Forster is itself remains to ask now that 2011 and beyond take?

Speaking at a dinner on Thursday evening, the boss of Tata Motors describes a multitude of possibilities for Jaguar Land Rover and its brands - including the expansion and abroad.

"Jaguar currently sells one-third of the Land Rover sold, but we will repair,", he said. "We want direct Jaguar in more sports, couple, forward-looking brand.?

Forster said he is working on a project "ten years" and allowed Jaguar could develop a range of five-model, including a small sports car which has long appeared to be a gap in the directory of Jaguar.

"It should be a goal of having a smaller car," he said. "But it must respect the values of the brand."

Hybrid cars - Jaguar said Forster is "one and three years late on –" are also in development and car electric concept CX - 75, unveiled Paris Show this year, gave an overview of the British developers company are capable of.The car is powered by Jet turbine and capable of high speed over 200 mph.

"We were positively overwhelmed by the response of the car," explains Forster. "We love do [sell consumers], but it will require many resources."We have not come to a conclusion yet. ?

Forster and design in the Midlands JLR team draw next Jaguar and Land Rover are aware that customer business is now his most diverse jamais.La China became the third largest market of the JLR and society is now responsible for all UK exports 14pc in the country.

With this in mind, Forster is in talks with a "handful" of potential partners on the configuration of a joint venture for manufacturing in the country.The plant may produce approximately 50 000 cars per year, starting from Land Rover."We are flexible [on the partner type], we're not rushing déclaré.JLR provides also for the manufacture of Land Rover"small-scale"in India, home of his mother Tata company."

These plants, JLR stressed, should not be regarded as a UK-based reduction by the manufacturer. It is rather a way to avoid the rights for the importation of Chinese and reduce the cost of sales in the far East.

Indeed, JLR is set to expand its 16,000 members of the personnel.Environ UK workforce 1500 people are recruited to Halewood in Merseyside and 200 to Gaydon in Warwickshire.

Last month, Forster also scrapped plans to close the plant JLR Castle Bromwich, which is just eight miles from Solihull plant company. ""We need a specialized facility where people can build small volumes [Jaguar] XK," Forster, said of the decision."We will be essentially as a plant but two sites run."

JLR recruitment and growth of overseas sales campaign is the kind of success, the coalition Government wants to achieve a larger scale with its plan to "rebalance" economy.

JLR representatives travelled with the Government on its recent trade mission to China and Forster said attitude of United Kingdom manufacturing "changed significantly.

He added: "" education and advance knowledge about the sector begins with the recognition that it is an important part of the société.Il a decade ago UK thought he could do without it. ""

Pattern of Tata and JLR, a German, said one of the keys to the development of the industry to the United Kingdom to invest in research and development which could lead to new technologies. ""My message [the Government] is - do these flagship all projects", he added.

The company is supposed to be discuss common projects, another opportunity to add to the list of Forster in the Government.

However, there are also large défis.Plus rivals such as Audi, BMW and Mercedes are also developing new technologies and it is feared that JLR will simply not be able to invest sufficiently to follow them.

"Even if we are to spend more we are light on fees généraux.Nous are not in a massive disadvantage," says Forster. "" """This isn't volume.Il race is one hunt us and we're hunting person".the ' goal for JLR, he says, is to be the "other" manufacturer of premium.

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Jaguar has produced some of the most loved sport cars and saloons ever made – design of its former slogan, "thanks, space and rhythm." Click on by watching the classics.

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