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Jaguar doesn't even have an engine four-cylinder diesel, which shows the difficult way exclusive premium decreased.

"Grace, space and rhythm," how the company used to sell its elegant saloons and rapids and sportscar, but these days, sales, frugality and tax efficient fleets are equally important requirements.

There are plenty of water under the bridge of this old Coventry car maker, proud especially since Ford bought the company ￡ 1. 6bn in 1989.

Sometimes it seemed that Ford used Jaguar as a sinister laboratory of experimental business ideas; the plan failed to upscale Jaguar to a competitor of 400,000 cars-one year for Audi, BMW and Mercedes-Benz, the replacement type F reserved for the car of type E sport submission failed for the glory of formula 1, or the disastrous based on Ford Mondeo "small" Jaguar X type.

Suspicious needs legacy Ford put behind this company sold last year cars just 52,500, more than half of what it sold in 2005.

Yet there are some things right at Jaguar.His drawings, for so long a banal-theme park cars English war, is now cool, sharp and highly desirable.US sales would be free wheel, but "Jag Waar" is located at the top of the influential JD Power index for U.S. customer satisfaction.

Then there is the upcoming replacement car sport type E, the fourth such replacement we know, but still brimming with potential and portent.La small JAG, replacement of X-type, which fortunately the company takes its time during the unfolding more controversial.

Carl-Peter Forster has promised that Jaguar repair will take a decade and is considering entering the business volume .c ' is a promising but even start with Land Rover lending volume, Jaguar enjoy never economies of scale enjoyed its rivaux.Il will always suffer from a lack of investment funds and solution to sell profitably cars is a fast-existent management and cool and desirable brand, not qualities offer abundant Jaguar in the past.

Carl-Peter may change direction? hope so.

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Next Tuesday, November 9, which started life as just a financial daily email, will have a new website, mobile presence, the presence of printing full page for four days of the week and a new 16, consisting of some financial journalists from America's top team. It will become part of the basis of financial coverage of the New York Times in the hope of increasing the 250,000 existing daily subscribers in a larger and if possible, a collection even more influential people.

"The subscribers list reads like a is that Wall Street and financial internationale.Il is staggering reads Dealbook every day,"gushes Sorkin, also Chief mergers acquisitions reporter, and document as well as editor-in-Chief of Dealbook. ".

However, the Sorkin is not only on radars of the people by Dealbook, as innovative as its use of technology, was there are close to a décennie.Il is also on the verge of becoming a surname made his book bestseller, too large to fail, which gives an surprising minute by minute account of the recent financial crisis in a film for the liberation of May next. With Curtis Hanson direct, confidential the glory, and a stellar cast including sex and the city Cynthia Nixon and Paul Giamatti, Sorkin, prepares to hit the big time.

"I wrote the book to let people know that it happened exactly when the financial system came into collapse."I hope now that film will this story to a number still more great people in a very accessible manner that this major event is simplified and ceases to be such a mystery to all. ?

If Sorkin had hoped, by exposing the bad habits of the financial world to make a change in the way Wall Street behaves, it has failed, by his own admission.

"The most disappointing thing for me is how Wall Street has changed." Two years later, it is always the same endroit.Gens try to be more responsible, but at the end of the account ethos hasn't changed that Wall Street is to take risks, and nobody yet understood how much a risk is.?

Sorkin may have failed to led to sustainable reform in the financial world by writing, but it is part of the new breed of journalists entrepreneurial, fire boasts trail in their respective expertise and the power of technology for fields faire.Nick Denton, a British financial journalist, made the fortune of his Gawker Media empire, an American blog network.Mike Allen "has now" policy by politico .and Michael Arrington, editor and founder of TechCrunch, recently bought by AOL for $25 million (￡ 15 m), has created the 'go - to' technology site.

Unfortunately for Sorkin, he did even sole proprietor a portion of its creation, despite the appeal itself father of the New York Times dealbook.Le has lot, so if it was still selling, would not see any return.But despite missing on this occasion, the Sorkin is excited by what technology opportunities media offer.

"Small entities, such as politico or TechCrunch were able to get out of hand and entities propres.dealbook, like them, now has even already occasionally through additional resources, and offer even more news and analyses in-depth issues that matter to our audience," he says.

And this is how Sorkin believes that technology has really affected journalism."Before the web, these highly targeted entities journalists I decide what was important to tell their audiences and made his studies of their readers," he says.

"Now journalists were trying to understand what the consumer really wants to read and what angle they seek to keep audiences engaged in a highly competitive world."

Interestingly Sorkin is not against content aggregators such as the hugely popular Huffington Post, including some more traditional hacks, perceive as their content thieves: cherry picking the best giving for free on their site.It is, in fact in favour of them, as their "handmade aggregate" and not by an algorithm of sorts.

"People want careful conservation."The visit to a site or buy a newspaper readers buy in sensitivity, and which should not be destroyed by technology automation, he said.

The New York Times is about to return next year - behind a paywall but Sorkin, an original free Web aggregator is well obviously not anti the relocation of the employer, because it is "breathable" - wall i.e. people are still able to access individual articles through such as Google, but will be forced to pay if they want to "mosey in the rest of the site" as Sorkin words it.It is rather than a hard paywall, which completely blocks the aggregators and allows the reader of articles free of charge, like the United Kingdom recently erected by The Times.

"Hard Paywalls never work because, like at a kiosk, the reader loves to go coverage and a few articles before choosing to purchase. even if the equipment is truly unique, a consumer likes to try a few before buying,"explains Sorkin.""

Dealbook, it advice will be an initial of the paywall respite while the newly enlarged version grows its audience from the e-mail service on the site.

Despite the Dealbook significantly increasing its profile, Sorkin fundamentally believes technology has not changed journalisme.Il still spends most his day of hunting in terms of coverage, as opposed to film production or the creation of books.

"Great stories are still great fils.Nouvelles remains the best human drama jamais.La technology does not change the story it is just changing the way which we livrons.Maintenant you break a story in three parts, for a period much rapide.Il is all about updates in real time."

But in an era where the financial model of journalism is under threat - Sorkin believes that most journalists should become entrepreneurial on their craft? and take more responsibility for monetising their contents? in brief: it has mixed views.

"Some better journalism comes from people knee deep in their region and are not able to view larger image or the same reflection on the side of the business publication,"he said.""

"At the same time, it is good to have other journalists autour hoop with these ideas focused on the affaires.Je would step suggest that every journalist has need for the course of an entrepreneur, but there are options out there to properly clean your region in a way unimaginable 15 years ago."

Sorkin believes that the future of all media lies in the production of unique and incredibly thorough journalism that "everyone and their brother is now a content aggregator" it is to provide a unique service, which obviously Dealbook proved be.

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City analysts believe that the company will be win "clean" - stripping to the effect of variations in stock-$ 4. 6bn (￡ 9bn 2), which is down on 2pc with the previous year.

Week last saw profits rise 88pc of Royal Dutch Shell, 50pc to ConocoPhillips and ExxonMobil 55pc aft of the price of oil to 29pc 12pc and gas prices.

However, BP is still accounting of his accident in the Gulf of the Mexico 20 killed April 11 men, which triggered a giant spill.He even had to delay its results a week then that accountants trawling through books to ensure that its provisions are accurate.

Giant energy accepted liability for $32bn accident costs last trimestre.Cependant this is expected to increase by approximately $transmitters-$ 3, according to analysts of Barclays Capital, because it took a month more time to deal with exploded it as expected.

Oil and gas production is probably fell on 3pc versus the same period last year because resources have been diverted to help cope with the spill.

Jason Kenney, oil and gas ING, analyst says accounting for disaster is likely to take several years, led the city to closely monitor the underlying issues.

"I think that they provisioned in the last quarter", he said. " They even took full exposure for their partners [Anadarko and Mitsui] costs into account.In two or three years, they could even get this back if all partners are to be held accountable.

"Own figures, it is regrettable that BP had such a good third quarter of last year's downstream was bounce benefit too return and amont.Ce it seem worse by way of comparison, but it will not have been poorly."

Results of the PMO will be the first major public appearance for its new Executive Director, Bob Dudley, who took over at the beginning of October .but some institutional investors are still not confident of its ability to redefine the society after such shock.

"We regret the fact that Tony Hayward is gone," said a top-20, shareholder who met Mr. Dudley several times since he was appointed Chief Executive. "We do sums not sure Dudley has vision BP and shrink down a company really fantastique.Nous believe must sell Azerbaijan or Angola and a lot of in aval.Mais company still clinging to these at this time.?

Investors have been pushing for sales of assets on the top of the $15bn, so far, to pay for the Gulf of the Mexico because BP is a price much higher than recorded on its books.

BP will not pay a dividend this quarter, but it is planned to begin to pay off once more in the first quarter of next year.

"The path in the post-Macondo rehabilitation and the new strategic orientation of Bob Dudley are the key to performance instead of third quarter earnings, said Citigroup analysts."

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