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Next Tuesday, November 9, which started life as just a financial daily email, will have a new website, mobile presence, the presence of printing full page for four days of the week and a new 16, consisting of some financial journalists from America's top team. It will become part of the basis of financial coverage of the New York Times in the hope of increasing the 250,000 existing daily subscribers in a larger and if possible, a collection even more influential people.

"The subscribers list reads like a is that Wall Street and financial internationale.Il is staggering reads Dealbook every day,"gushes Sorkin, also Chief mergers acquisitions reporter, and document as well as editor-in-Chief of Dealbook. ".

However, the Sorkin is not only on radars of the people by Dealbook, as innovative as its use of technology, was there are close to a décennie.Il is also on the verge of becoming a surname made his book bestseller, too large to fail, which gives an surprising minute by minute account of the recent financial crisis in a film for the liberation of May next. With Curtis Hanson direct, confidential the glory, and a stellar cast including sex and the city Cynthia Nixon and Paul Giamatti, Sorkin, prepares to hit the big time.

"I wrote the book to let people know that it happened exactly when the financial system came into collapse."I hope now that film will this story to a number still more great people in a very accessible manner that this major event is simplified and ceases to be such a mystery to all. ?

If Sorkin had hoped, by exposing the bad habits of the financial world to make a change in the way Wall Street behaves, it has failed, by his own admission.

"The most disappointing thing for me is how Wall Street has changed." Two years later, it is always the same endroit.Gens try to be more responsible, but at the end of the account ethos hasn't changed that Wall Street is to take risks, and nobody yet understood how much a risk is.?

Sorkin may have failed to led to sustainable reform in the financial world by writing, but it is part of the new breed of journalists entrepreneurial, fire boasts trail in their respective expertise and the power of technology for fields faire.Nick Denton, a British financial journalist, made the fortune of his Gawker Media empire, an American blog network.Mike Allen "has now" policy by politico .and Michael Arrington, editor and founder of TechCrunch, recently bought by AOL for $25 million (￡ 15 m), has created the 'go - to' technology site.

Unfortunately for Sorkin, he did even sole proprietor a portion of its creation, despite the appeal itself father of the New York Times dealbook.Le has lot, so if it was still selling, would not see any return.But despite missing on this occasion, the Sorkin is excited by what technology opportunities media offer.

"Small entities, such as politico or TechCrunch were able to get out of hand and entities propres.dealbook, like them, now has even already occasionally through additional resources, and offer even more news and analyses in-depth issues that matter to our audience," he says.

And this is how Sorkin believes that technology has really affected journalism."Before the web, these highly targeted entities journalists I decide what was important to tell their audiences and made his studies of their readers," he says.

"Now journalists were trying to understand what the consumer really wants to read and what angle they seek to keep audiences engaged in a highly competitive world."

Interestingly Sorkin is not against content aggregators such as the hugely popular Huffington Post, including some more traditional hacks, perceive as their content thieves: cherry picking the best giving for free on their site.It is, in fact in favour of them, as their "handmade aggregate" and not by an algorithm of sorts.

"People want careful conservation."The visit to a site or buy a newspaper readers buy in sensitivity, and which should not be destroyed by technology automation, he said.

The New York Times is about to return next year - behind a paywall but Sorkin, an original free Web aggregator is well obviously not anti the relocation of the employer, because it is "breathable" - wall i.e. people are still able to access individual articles through such as Google, but will be forced to pay if they want to "mosey in the rest of the site" as Sorkin words it.It is rather than a hard paywall, which completely blocks the aggregators and allows the reader of articles free of charge, like the United Kingdom recently erected by The Times.

"Hard Paywalls never work because, like at a kiosk, the reader loves to go coverage and a few articles before choosing to purchase. even if the equipment is truly unique, a consumer likes to try a few before buying,"explains Sorkin.""

Dealbook, it advice will be an initial of the paywall respite while the newly enlarged version grows its audience from the e-mail service on the site.

Despite the Dealbook significantly increasing its profile, Sorkin fundamentally believes technology has not changed journalisme.Il still spends most his day of hunting in terms of coverage, as opposed to film production or the creation of books.

"Great stories are still great fils.Nouvelles remains the best human drama jamais.La technology does not change the story it is just changing the way which we livrons.Maintenant you break a story in three parts, for a period much rapide.Il is all about updates in real time."

But in an era where the financial model of journalism is under threat - Sorkin believes that most journalists should become entrepreneurial on their craft? and take more responsibility for monetising their contents? in brief: it has mixed views.

"Some better journalism comes from people knee deep in their region and are not able to view larger image or the same reflection on the side of the business publication,"he said.""

"At the same time, it is good to have other journalists autour hoop with these ideas focused on the affaires.Je would step suggest that every journalist has need for the course of an entrepreneur, but there are options out there to properly clean your region in a way unimaginable 15 years ago."

Sorkin believes that the future of all media lies in the production of unique and incredibly thorough journalism that "everyone and their brother is now a content aggregator" it is to provide a unique service, which obviously Dealbook proved be.

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